Attracting and retaining consumers is paramount to the long-term viability of service delivery whether by business or government. identifying behavior regarding purchase of services and products also ensures corporate and government responsiveness to the needs of consumers.
the Marketing Institute at Florida State University's College of Business was created to monitor and evaluate consumer attitudes about products and services. Our focus is market research and training. Our areas of expertise are transportation, sports, tourism, attractions, and professional services.

Located in the College of Business at Florida State University, the Marketing Institute was created to enhance the partnership between academia, private enterprise and public agencies in the development and implementation of organizational marketing strategies.