Summary
Originally founded as the Florida Institute for Marketing Alternative Transportation (FIMAT) in 1992, our organization has developed a nationally recognized reputation in the field of transportation market research and service development.
The Marketing Institute continues this tradition by pioneering new approaches to research and training in the fields of public transit, transportation demand management, aviation and logistics.

Projects
The Marketing Institute is heavily involved in both transportation research and service development. Listed below are the name of current and past transportation projects for which the Marketing Institute has been solely responsible or has served as a cooperative entity.

Commuter Services of North Florida
Promotional Materials Clearinghouse
EZ-Ride Online Ridematching
Visual BACSCAP Ridematching Software
Commuter Choices Week