The Marketing Institute is operated by a talented team
of faculty, staff, and students.
Most faculty and staff of the Institute come from FSU's College of Business,
but a university affords the opportunity to recruit resources from numerous
fields of study. Such diversity only heightens the responsiveness of the
Institute to the needs of its clients.
Students employed by the Institute also represent the diversity of skills and experiences attracted by an academic research institute.
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Jeff Horton Jeff Horton joined the Institute staff in 1996 after being employed for several years with the Transportation Research Center at the University of Tennessee. Mr. Horton has been involved heavily in the marketing and communications aspects of alternative transportation services for ten years. He also has served as advisor to the incorporation of the WWW and Internet into the marketing schemes of transit and TDM agencies nationwide. He current serves as the Immediate Past President of the Southeastern Chapter of the Association for Commuter Transportation and on the Nation Board of Directors of ACT. |
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Bill Mustard Bill Mustard served as founding Director for the Marketing Institute and its original incarnation as the Florida Institute for Marketing Alternative Transportation in 1992. In 2005 he stepped down as dierstor but remains on staff specalizing in software developmen and GIS applications. Mr. Mustard has been influential in the field of alternative transportation marketing since the early 1980s and was the architect for the state of Florida's nationally recognized programs in the field of commuter transportation assistance. In 2004 he received the Bob Owens TDM Champion Award from the International Accosiation for Commuter Transportation. |
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Jennifer Carver, AICP Jennifer Carver joined The Marketing Institute as Transportation Planning Coordinator in December 2007. Ms. Carver coordinates The Institute’s efforts to promote development patterns that provide transportation choices as well as safety education programs for commuters. Ms. Carver brings a great deal of experience in transportation planning (including bicycle and pedestrian programs), growth management, energy/sustainability, community visioning, hazard mitigation, , and coastal management. She is a member of the American Institute of Certified Planners, the Association of Pedestrian and Bicycle Professionals and the local Chapter of the Institute of Transportation Engineers and is a League Certified Instructor (League of American Bicyclists). Ms. Carver She holds a Masters Degree in Regional Planning from the University of North Carolina at Chapel Hill. |
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Pat Maurer Pat Maurer has been with the Marketing Institute since 1995. For
over 10 years, she has served as the Commuter Programs Manager
for Commuter Services of North Florida. With the help Joy Yager and student assistants, Pat provides individuals and employers in
a nine-county region with customized strategies to meet their transportation
needs. |
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Julie Hotaling
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Joy Jefferson-Yeager Bio coming soon
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Bio coming soon |
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Bio coming soon |