TDM Marketing: Creating a Visual Identity

From "Introduction"

One of the most important components of any strategic marketing plan is the establishment of a graphic identity. Whether you call it corporate graphics or branding, learning communicate graphically with your audience will help you compete for the limited attention of your potential clients and establish a system of recognition.

Branding is the component of marketing that involves establishing an identity for a corporation, individual, organization, or product. It becomes the basic graphical treatment under which all other activities operate . . . Branding can include a number of processes, but each of these processes work together to create a unifying identity. . .

Some of the more basic steps in executing a branding or graphic identity system are the topic of this document. . . Hopefully, upon review of this document, you will be better equipped to understand the importance of a unified and strategic graphic identity system.

For more information see the full report.