The following projects are currently part of the Marketing Institute's work efforts.
Commuter Services of North Florida is a 8-county regional commuter assistance program funded by the Florida DOT. This programs provides commute option services to area residents and works with local government and planning agencies to address behavioral conditions that affect transportation choice. The program also works with local employers and business to research and implement sustainable transportation practices.
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EZ-Ride is a software system developed to facilitate TDM practices. Current users/sponsors of this program include the Florida DOT and URS Corporation under contract to the state of Massachusetts and the Susquehanna Regional Planning Agency (Pennsylvania).
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The Preventative Maintenance Planning and Training (PrMPT) program was established in 2007 as a joint effort between the Florida Department of Transportation and the Marketing Institute at Florida State University. The purpose of the PrMPT program is to provide maintenance technical assistance to Florida’s transportation providers at no cost to the agency. By performing preventive maintenance inspections at timely mileage intervals, an agency can avoid forseeable breakdowns and thereby reduce their number of in-service failures.
The Promotional Materials Clearinghouse was developed as a resource for public transit and TDM marketing professionals, highlighting market research and creative services critical to their success. Through this project, the Institute also provides professional development services to an international audience and provides research and instructional opportunities for the College of Business' faculty and staff.